The market is unforgiving: however good the product is, if the packaging does not catch the eye the customer may never look. Gentle Wild designed a full series of animal illustrations — each one reading like a miniature story with its own character and setting.
Paired with HP variable data printing, no two bags repeat, yet the range stays visually consistent: recognisable, but never dull.
No plate-making, so small runs are viable — fast and low cost, which matters when despatch has to stay flexible. And because NTI runs eco specifications from paper and ink through to the printing process itself, the brand can tell customers the packaging is kind to the environment as well as to the design.
